If you’ve never heard of a capabilities statement, it is a one-page document of your business competencies. Think of it like a resume, it gives potential customers background information and capabilities that your company offers, and it will change depending on the customer you are targeting. Having a good, organized, and professional capabilities statement on your website will be very important for getting business.
Here are some of the most important things to include on your statement:
1. Main Competencies
These are bullet points of your expertise as it relates to your target agency's specific needs.
2. Differentiators
List unique factors and benefits of your products or services that set you apart from the competition.
3. Past Wins/Performances
List past customers you have done similar work for, show benefit to the customer and provide contact reference. Use pictures and logos.
4. Company data
One or two short sentences of your company description, including number of employees and capacity. Also list DUNS, CAGE Code, NAICS codes, and any set-aside eligibility that your business holds, such as Small Disadvantaged Business (SDB), Women-Owned Small Business (WOSB), 8(a) Certification, HUBZone, or Small Disadvantaged Veteran-Owned Small Business (SDVOSB).
5. Contact information
Show contact information, including website and specific person's name, provide a link for easy access and a professional email.
Make sure your sheet is free of grammar mistakes and errors. Just like a resume, you want to put your best foot forward.
To get help writing yours, reach out to teal@focusingforwardconsult.com